Want to know more? Call Dominika +420 734 188 900 Mon - Fri, 8am - 4pm
Kaufland Global Marketplace

Expand to Kaufland with Xemel

Sell on popular Kaufland online marketplace.
We´ll help you with CSV feed and its translation.

Kaufland Global Marketplace

Kaufland.de (formerly real.de) is one of the fastest growing marketplaces in Germany. You will find products from more than nine thousand retailers in more than five thousand product categories. Over 32 million customers visit Kaufland every month so it's a highly trusted brand. In 2023, Kaufland will also open its marketplace to shoppers in the Czech Republic and Slovakia..



Czech Republic


Whether you want to sell via Kaufland on the Czech, Slovak or German market, all you need is one registration. The possibility of international expansion is very easy thanks to simple access to multiple marketplaces in different countries. When selling through Kaufland Global Marketplace, you pay a monthly fee (40 - 50 € depending on the level of cooperation), which gives you access to all three markets. In addition, you pay a sales commission of 7 - 16 % (depending on the type of product range). For the Czech and Slovak markets, Kaufland is offering a special welcome promotion for retailers! For the first six months after the launch of the marketplace in the Czech Republic and Slovakia, all participating online shops can advertize with no monthly fee and without commission fees — so for the first 6 months after the launch of the marketplace in the Czech Republic and Slovakia, you get to advertize completely free of charge on Kaufland.

You can import your product data into the Kaufland Global Marketplace via two types of feeds in CSV format: the offer file and the product data file. The offer file contains information about your individual product sales offers (your price, product availability, stock status, etc.). Your offers are then matched to the products in the Kaufland catalogue using EAN codes, which you have to send in the feed for each product. If you want to advertize products on Kaufland that Kaufland does not yet have catalogued, you will also need a product data file. This file contains all general information about the products such as product description, pictures etc. We at Xemel can prepare both types of feeds upon request so that your products can be listed in the Kaufland Marketplace without any problems and your advertizing can be successful. Product listing to the Kaufland Global Marketplace is therefore very quick and easy.

Interested in joining Kaufland?

Contact Dominika for further information.